Customer Experience Strategy

Asia-Pacific CX Market to hit $48.78B by 2029 — See who’s leading the charge

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Published by Frost & Sullivan, the Frost Radar: Customer Experience Management in Asia-Pacific, 2025 benchmarks innovation in the CX sector and analyzes the region’s fast-changing landscape shaped by digital transformation, AI integration, and hyper-personalized omnichannel experiences.

The Asia-Pacific CX market is projected to grow from $39.80B in 2023 to $48.78B by 2029 at a 3.4% CAGR, driven by economic shifts, outsourcing growth, and regional advances such as:

  • AI-powered self-service in Australia 
  • Cognitive automation in China
  • Digital expansion in Southeast Asia

Drawing from over 200 global participants, the Frost Radar evaluates 18 top providers on growth and innovation—spotlighting leaders for their AI-powered solutions, deep domain expertise, and strategic expansion. It also underscores the importance of balancing technology with human interaction, adopting ethical AI practices, and building industry-specific capabilities to deliver measurable business outcomes.

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Frost Radar™: Customer Experience Management in Asia-Pacific, 2025 mockup
Frost Radar™: Customer Experience Management in Asia-Pacific, 2025 mockup

What you’ll gain from the report:

Access in-depth analysis of market-leading strategies, innovation capabilities, and regional growth plays shaping the future of CX.

Explore detailed forecasts, country-specific adoption patterns (e.g., AI in China, omnichannel strategies in Japan), and emerging opportunities in a $48.78B market.

Compare 18 top CX providers across innovation scalability, growth pipelines, and competitive differentiators.

Learn best practices for integrating AI with human expertise, implementing ethical frameworks, and capturing new growth opportunities in your CX transformation.