Customer Experience Strategy

Asia-Pacific CX Market to Hit $48.78B by 2029 — See who’s leading the charge

Digital finance is booming—and so is fraud. With $485 billion lost in 2023 alone, legacy controls can’t keep pace. This report shows banks and fintechs how to pair real-time intelligence with human expertise, outcome-based metrics, and collaborative ecosystems to outsmart financial crime.

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Published by Frost & Sullivan, the Frost Radar: Customer Experience Management in Asia-Pacific, 2025 benchmarks innovation in the CX sector and analyzes the region’s fast-changing landscape shaped by digital transformation, AI integration, and hyper-personalized omnichannel experiences.

The Asia-Pacific CX market is projected to grow from $39.80B in 2023 to $48.78B by 2029 at a 3.4% CAGR, driven by economic shifts, outsourcing growth, and regional advances such as:

AI-powered self-service in Australia
Cognitive automation in China
Digital expansion in Southeast Asia

Drawing from over 200 global participants, the Frost Radar evaluates 18 top providers on growth and innovation—spotlighting leaders for their AI-powered solutions, deep domain expertise, and strategic expansion. It also underscores the importance of balancing technology with human interaction, adopting ethical AI practices, and building industry-specific capabilities to deliver measurable business outcomes.

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