TP in the Philippines marks Sinulog 2026 with festive digital experience, joins Cebu’s IT-BPM spotlight celebration

CEBU CITY, Philippines, February 3, 2026 —  TP in the Philippines (formerly Teleperformance) continues to promote regional growth and participate in the cultural celebrations of its communities as it actively supported Cebu’s Grand Sinulog Festival, one of the country’s largest and most celebrated cultural festivals. Highlighting the company’s deep ties to one of its key operating hubs in the country, TP mounted an interactive digital activation at the Ayala Activity Center, Ayala Central Bloc, while also participating in Cebu’s first Sinulog-related IT-BPM event.

“Celebrating Sinulog with our customer experts in Cebu is incredibly meaningful for us. Our people are at the heart of everything we do, and supporting moments that bring communities together reflects our commitment to creating a workplace culture that honors both global excellence and local heritage,” said Jeffrey Johnson, Chief People Officer of TP in the Philippines.

Underscoring TP’s focus on creating meaningful community touchpoints through innovation, TP’s immersive digital attraction, which featured a suite of gamified experiences was designed to merge entertainment with technology. Visitors took on interactive challenges such as Phrase Perfect, Word Search, Pop-the-Balloon, and Spin the Wheel, creating a lively space where families, students, professionals, and tourists could engage, win prizes, and enjoy moments of digital fun amid the vibrant Sinulog celebrations.

TP also took part in Cebu’s first Sinulog-themed IT-BPM gathering, an event that blended cultural celebration with industry recognition. Featuring the Sinulog Queens, the milestone event highlighted the vital role of the IT-BPM sector in Cebu’s economic development and positioned the festival as a platform not only for cultural pride but also for industry visibility. TP’s participation demonstrates the organization’s continued support for initiatives that elevate Cebu’s standing as a premier digital and business services destination.

Operating two major sites in the region, Cebu remains one of TP’s primary hubs in the Philippines as it is home to a strong community of customer experts delivering services to both global and local brands across industries. As one of the country’s top private employer, TP continues to be a significant contributor in regional economic growth, not just in Cebu, but across Visayas and Mindanao, being consistently recognized as a Top Employer, Top IT-BPM Company, and Top Taxpayer by local government and industry partners. 

TP’s immersive digital attraction featured a suite of gamified experiences merging entertainment with technology where visitors took on interactive challenges, won prizes, and enjoy moments of digital fun amid the vibrant Sinulog celebrations.

Festival-goers were in for a treat at the TP interactive set up at the Ayala Activity Center adding to the vibrant and festive spirit of Cebu’s annual Grand Sinulog Festival.

About TP in the Philippines

TP in the Philippines is part of the TP Group, a global leader in digital business services which consistently seeks to blend the best of advanced technology with human empathy to deliver enhanced customer care that is simpler, faster, and safer for the world’s biggest brands and their customers. The Group’s comprehensive, AI-powered service portfolio ranges from front office customer care to back-office functions, including operations consulting and high-value digital transformation services. It also offers a range of specialized services such as collections, interpreting and localization, visa and consular services, and recruitment process outsourcing services. The teams of multilingual, inspired, and passionate experts and advisors, spread in close to 100 countries, as well as the Group’s local presence allows it to be a force of good in supporting communities, clients, and the environment.

Visit the group at www.tp.com.