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Customer Experience Strategy
ChuHai Global Outlook 2026: AI-Powered Operations and Localisation for Chinese Brands Going Global
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Chinese outbound investment is accelerating—and the global environment it enters is becoming more complex. Expansion now spans more markets, more regulatory regimes, and more varied customer expectations. AI is reshaping how brands scale and localise, while trust and compliance requirements continue to diverge across regions. This report brings together global data, expert perspectives, and TP’s frontline experience to map the forces shaping ChuHai in the year ahead.
For Chinese enterprises expanding overseas, global growth unfolds across highly varied conditions. Market structures differ by region, regulatory frameworks reflect local policy priorities, and customer expectations are shaped by distinct cultural and digital norms. At the same time, international expansion increasingly involves interconnected delivery models, technology platforms, and partner ecosystems operating across borders.
Within this environment, companies must navigate multiple external forces simultaneously, often with limited visibility across markets. Understanding how these forces intersect is becoming an important part of global expansion planning.
