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Enhancing customer communication with AI

- 05.16.2025

From multinational corporations to small businesses, communication issues remain a common challenge. When customers struggle to understand support experts due to language barriers, it impacts their confidence in the interaction and their perception of the service. For businesses, this sometimes means lower satisfaction scores, longer interaction times, and misaligned customer experiences.


TP understands the importance of addressing these industry challenges without compromising empathy and exceptional service. That’s why TP has embraced advanced AI-powered tools like real-time speech to speech understanding to empower global brands and businesses to overcome communication challenges, strengthening connections between customers and experts across the globe.


Case Study: Leading Consumer Electronics Brand

 

A premier consumer electronics brand based in the United States faced challenges with communication barriers that hampered their customer satisfaction efforts. The clients needed to overcome miscommunication , as customers reported confusion due to accented speech, which extended call durations, lowered customer satisfaction, and decreased NPS.


Leveraging its partnership with Sanas, TP deployed AI-powered accent softening technology. Features of this solution included real-time speech-to-speech understanding integrated with the call recording system.
Pilot testing and a week-long user acceptance testing (UAT) were conducted to ensure natural, neutral voice output.


The impact was undeniable:


- 26% NPS improvement

- 11% reduction in average handle time (AHT): Shorter call durations saved 1.5 minutes per call, boosting operational efficiency


These results exemplify how TP and Sanas’ collaborative efforts can turn communication challenges into meaningful customer success stories.


TP and Sanas: Empowering TP Experts, Delighting Customers


By using Sanas, TP ensures that every customer interaction is clear, engaging, and effective. This improves communication while also creating a stronger, more empathetic connection between businesses and their customers. 


Whether clients handle regional customer queries or global operations, real-time AI speech-to-speech understanding tool can seamlessly integrate into existing workflows, delivering measurable improvements across multiple touchpoints.


Let TP help you reshape customer experiences through AI-powered communication tools! Start a conversation with one of our experts today to discover how TP can help your business thrive.
Contact us now.


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