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How does AI improve customer communication?

- 05.16.2025

AI-powered communication makes interactions clearer and faster by reducing misunderstandings, enabling multilingual conversations, and guiding agents in real time. With speech understanding, accent softening, and automated translation, brands deliver consistent, human-sounding support that lifts CSAT (Customer Satisfaction Score) and shortens AHT (Average Handling Time) without adding headcount.

 

From multinational corporations to small businesses, communication issues remain a common challenge. When customers struggle to understand support experts due to language barriers, it impacts their confidence in the interaction and their perception of the service. For businesses, this sometimes means lower satisfaction scores, longer interaction times, and misaligned customer experiences.

 

TP understands the importance of addressing these industry challenges without compromising empathy and exceptional service. That’s why TP has embraced advanced AI-powered tools like real-time speech-to-speech understanding to empower global brands and businesses to overcome communication challenges, strengthening connections between customers and experts across the globe.


Why AI is transforming customer communication and CX

 

AI is redefining how companies connect with their customers by making every interaction faster, clearer, and more personal. Through intelligent automation, accent softening and  understanding, and real-time data analysis, AI helps brands anticipate customer needs and resolve issues proactively, turning reactive service models into predictive, insight-driven experiences.

 

Key benefits of AI-powered customer communication

 

      24/7 availability: AI enables continuous, real-time engagement across chat, voice, and digital channels.

 

      Faster response and resolution: Automated systems detect intent and provide accurate responses instantly, reducing waiting times and improving first-contact resolution.

 

●   Emotion recognition and human handoff: With sentiment and speech analysis, AI can recognize tone and emotion and connect the customer to a human agent when needed 

 

●   Consistent multilingual experiences: Tools like accent softening and automated translation eliminate language barriers and ensure global consistency in service quality.

 

      Data-driven insights: Every interaction fuels analytics that enhance personalization, agent coaching, and customer satisfaction metrics such as NPS and AHT.


Case Study: Leading Consumer Electronics Brand

 

A premier consumer electronics brand based in the United States faced challenges with communication barriers that hampered their customer satisfaction efforts. The clients needed to overcome miscommunication, as customers reported confusion due to accented speech, which extended call durations, lowered customer satisfaction, and decreased NPS.

 

Leveraging its partnership with Sanas, TP deployed AI-powered accent softening technology. Features of this solution included real-time speech-to-speech understanding, integrated with the call recording system. Pilot testing and a week-long user acceptance testing (UAT) were conducted to ensure natural, neutral voice output.

 

The impact was undeniable:

 

  • 26% NPS improvement
  • 11% reduction in average handle time (AHT): Shorter call durations saved 1.5 minutes per call, boosting operational efficiency

 

These results exemplify how TP and Sanas’ collaborative efforts can turn communication challenges into meaningful customer success stories.


AI in Customer Experience

 

AI is transforming customer interactions by making every exchange smarter, faster, and more seamless. Through a blend of automation, real-time understanding, and predictive intelligence, businesses can deliver truly personalized support at scale.


Empowering TP Experts, Delighting Customers


TP ensures that every customer interaction is clear, engaging, and effective. By combining human expertise with advanced AI-powered communication tools, TP helps businesses build stronger, more empathetic connections with their customers, no matter the language or channel.

 

Whether clients manage regional support operations or global customer networks, TP’s AI solutions, such as AI Accent Softening and Automated Translation Services, seamlessly integrate into existing workflows, driving measurable improvements in efficiency, accuracy, and customer satisfaction across multiple touchpoints.

 

Let TP help you reshape customer experiences through AI-powered communication tools! Start a conversation with one of our experts today to discover how TP can help your business thrive. Contact us now.


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