TP’s dedicated Trust and Safety (T&S) practice combines human expertise and gen-AI to ensure effective management of user-generated content (UGC) across your global digital platforms. Protecting both your community members and your brand integrity.
Our deep domain and industry experience, combined with an unmatched scale and geographical footprint, means that we can deliver the quality and global consistency you need, with the local cultural nuance your users expect. Everywhere for everyone.
Our expert teams take a holistic approach to T&S, using human understanding and values, advanced algorithms, and machine learning across five key areas:
Detect nuanced threats and undesirable events across speech, images and video, with continual improvement built-in.
Effectively navigate legal, ethical and technical landscapes with TP’s Expert guidance on AI and data related policies.
Reinforce content credibility by counteracting misinformation with TP’s accurate fact checking services.
Uphold brand safety and validate the authenticity of search results with TP’s dedicated social listening services. Including ongoing monitoring to preemptively identify and resolve brand risks and potential reputational threats.
Ensure foundation models, including LLMs, are robust against misuse and bias with TP’s continuous testing and reinforcement of Generative AI guardrails through ethical frameworks and red team exercises.
We protect our T&S Experts so that they can better protect you and your customers. TP’s globally consistent (and award-winning) wellness program is delivered by local experts, with local sensitivity.
Our wellness program is the golden thread that runs throughout the employee lifecycle - from how we advertise roles and recruit, to onboarding, training, exposure time, post-exit support mechanisms. And everything in between.
There’s more. TP’s Minimum Wellness Standards go beyond token or reactive interventions by proactively supporting whole person wellness, developing resiliency skills, embedding a sense of purpose and pride, promoting a positive wellness culture, mitigating risk, and equipping our T&S experts with all the skills and support that they need to do their incredibly valuable work.
We serve a range of industries with our T&S solutions. In addition to working for four of the world’s top five social media platforms, some other areas include:
Artificial Intelligence
Support for AI/ML lifecycle management, including data labeling, algorithm training, and ethical framework implementation to ensure robust and bias-free models.
Social Media
Moderation, risk mitigation, and safeguarding community engagement with scalable solutions for UGC and advertising platforms.
eCommerce and Retail
Fraud prevention, product listing validation, and brand protection to enhance consumer trust and streamline operations.
Gaming and iGaming
Player safety and experience optimization through in-game UGC moderation, anti-cheat measures, and payment fraud detection.
Dating and Matrimony
Ensuring authenticity, legal risk mitigation, and quality assurance for safe connections.
Hi-Tech and Metaverse
Innovative services for virtual environments, including content moderation, identity verification, and data annotation for immersive technologies.
Financial Services and FinTech
Advanced fraud detection, compliance support, and data security to safeguard transactions and sensitive data.
Transportation and Food Delivery
Identity verification, transaction monitoring, and content safety to ensure seamless operations.
Other emerging areas
Extending expertise to NFT platforms, crypto security, proctoring, and fleet management.
As the digital landscape transforms, we stay ahead by continuously advancing our AI offerings. Our innovative AI-driven solutions are designed to meet the challenges of today while preparing for the opportunities of tomorrow. At TP, we believe AI is a journey, not a destination. As technology evolves, so do our services, ensuring your business remains at the forefront of innovation, safety and growth.
Data labeling and annotation
The backbone of AI development. We provide accurate data labeling for images, videos, text, and speech, enabling smarter AI/ML models for diverse applications.
Generative AI and Large Language Models (LLMs)
Driving innovation with ethical AI practices, bias detection, and prompt optimization. From adversarial testing to multilingual adaptations, we ensure AI models are safe, efficient, and scalable.
AI-powered content moderation
Combining advanced algorithms and human expertise to identify and mitigate harmful content, ensuring safer digital spaces.
Speech and Voice AI
Enabling voice recognition, transcription, and sentiment analysis for virtual assistants, chatbots, and other AI-powered communication tools.
Computer vision and video intelligence
Delivering image and video recognition, object tracking, and scene analysis to unlock innovation in industries like security, retail, and gaming.
AI ethics, governance, and compliance
Ensuring responsible AI development with robust governance frameworks, bias mitigation, and adherence to global data privacy regulations.
Search optimization and recommendations
Creating personalized and efficient search experiences with AI-driven intent analysis, knowledge graph creation, and recommendation engines.
TP was recognized as a Leader in Everest Group’s PEAK Matrix® for Trust and Safety — Content Moderation Services. This recognition motivates us to keep striving for excellence in utilizing adaptive technology, security, and cybersecurity capabilities. We remain committed to blending the power of innovation with genuine care for our employees.
Flag offensive user reviews, comments, and uploads.
Protect online shopping sites from fake reviews, fraud, and unauthorized sellers, buyers, and transactions.
Make sure any use of your screens and original content are authorized.
Find misleading, inappropriate, or malware content and remove ads that target or harm users.
Identify fake accounts, unauthorized access, and illegal activities.
We identify fake accounts, unauthorized access, and illegal activities and remove accounts per your policy.
We’ve partnered with the T&S experts at the University of Michigan Center for Social Media Responsibility (CSMR) on a series of five public education videos – "Moderation Matters" – to address some of the key questions that users have about content moderation.
These include: "Why moderate social media content?"; "How do social media platforms make content moderation decisions?"; "If I see something bad on social media, what can I do about it?"; "How can I take an active role in curating my social media feeds?"; and "Was my content moderated? Why – and how do I know?".
TP is the first digital business services company to join the Children Online Protection Laboratory. This global group of stakeholders, including the French Government, is dedicated to enforcing online safety policies for children and ensuring age appropriateness of content they view.
Laboratory members include distinguished child safety-focused organizations like: WeProtect Global Alliance; Point de Contact, E-Enfance; and UNICEF. The governments of Spain, United Kingdom, United States, and others also support this work.
TP’s Global VP for Trust & Safety Policy Farah Lalani and other presenters explore how advancements in AI, regulations related to age verification and trends in children’s digital behavior affect the safety of kids online.
How can companies identify and remove toxic behavior from digital platforms –including the metaverse? Explore the role of AI and content moderation in driving higher user safety and removing toxic behavior from today’s platforms.
