How a client unlocked new horizons in customer communication

Customer communication is evolving rapidly, but so are consumers' demands and expectations. Personalized experiences often form the core of customer satisfaction in the hospitality industry. With customer expectations becoming high, many global brands and businesses are facing significant challenges.

For the largest hotel franchisor in the world, the challenges required solutions that can help them face key business challenges: low conversion rates in sales conversations, as customers struggle to connect with representatives due to miscommunication, and suboptimal upselling opportunities, hindered by communication barriers that prevent effective engagement.

The stakes are clear. Customer comprehension gaps can occur due to linguistic or cultural differences, impacting trust and clarity. Miscommunication can cost businesses conversions, impact brand trust, and hinder overall customer engagement. TP, a global leader in CX solutions, has consistently taken a proactive approach to address the client’s challenges through innovative, customer-centric solutions. 

Leveraging real-time, speech-to-speech AI technology

The client leveraged the tool deployed by TP to deliver key improvements. The tool softens the experts' accents and removes background noise, making communication clearer. . This technology allowed TP’s experts to foster better customer trust and understanding, resulting in impressive outcomes:

- 31% increase in reservation conversion rates, enabling a significant boost in bookings 
- 57% rise in transfer rates to upselling departments, leading to more personalized sales opportunities
- 36% achievement in membership enrollment targets, improving both client loyalty and customer retention


These results underscore how combining AI with human expertise can profoundly transform business outcomes. 

For TP, our partnership with Sanas marks a milestone in how technology and human expertise can come together to solve real-world problems. For a highly competitive and innovative industry like hospitality, it provides a glimpse into the future of customer experience—one that’s accessible, seamless, and deeply empathetic.  


Want to see how Sanas can create meaningful results for your business? Explore the possibilities by partnering with TP today. Contact us now.