MIT Technology Review Insights: Humans at the heart of generative AI

Generative AI is becoming a key component of business operations. It can enhance both employee and customer experience by automating the handling of routine tasks and repetitive inquiries while providing background support to employees tasked with more complex issues. However, like any technology in its relative infancy, it needs to be implemented thoughtfully.

Key considerations include:

1. Data security and privacy
2. Explainability
3. Ownership
4. Ethicality and bias

To get the most business value from generative AI, a prudent and human-centered approach is necessary — where human capabilities such as judgment, creativity, and empathy shape and supervise generative AI outputs.