Scope of the study
The Everest Group B2B Sales Services PEAK Matrix® Assessment 2025 evaluates the rapidly evolving outsourced sales services market as enterprises shift toward “more precise, signal driven engagement” and “technology enabled service delivery” across the revenue lifecycle.
Everest Group’s assessment examines end to end B2B and B2C sales services globally, covering providers that combine “sales strategy, operations, and value added layers, enabled by integrated technology.” The research reflects the market’s transition from fragmented execution models to “connected systems spanning forecasting, lead capture, customer data, analytics, and sales support.”
The study assesses provider maturity and capabilities across four core dimensions
Together, these layers reflect Everest Group’s view that leading providers increasingly pair “human judgment with autonomous agents,” enabling multistep execution across prospecting, qualification, outreach, and CRM workflows.
1. Sales
strategy
Including “market segmentation, ICP refinement, GTM planning, pricing, revenue model design, and integrated revenue operations alignment”
2. Value added
sales services
Such as “sales operations, sales enablement, and unified commerce services”
3. Operational sales
services
Spanning “inside sales, channel sales, field sales, account management, and after sales services”
4. Technology
enablement
With emphasis on “sales orchestration, automation and AI, insights and analytics, and security and compliance”
Disclaimer Licensed extracts taken from Everest Group’s PEAK Matrix® Reports may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.
