Monetizing company cost centers with predictive tools and insights

Today's customers are multichannel, engaging with brands on various touchpoints throughout their buying journey. Intuitive leaders seize this opportunity to increase sales and revenue through customer support evolution into a hybrid support/sales operation. However, cost center monetization requires shifting the cultural and operational mindset to unify data and workflows among sales, marketing, and support teams, as well as AI-powered automation and self-service tools.

This Harvard Business Review Analytic Services paper provides an overview of how companies can successfully move in this direction.