Business and Marketing Intelligence

Frost & Sullivan: The Front-and-Back-Office Integration Imperative

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Eliminate silos to deliver on CX expectations

Today’s connected customers prefer to communicate with businesses using a mix of interaction channels based on their convenience and expect seamless yet consistent experiences across them all—delivered securely and with empathy.

Failure to meet these expectations across all touchpoints could result in loss of trust, and could jeopardize a company’s reputation. That’s why integrating siloed, legacy back-office functions like billing, fulfillment, and more is so critical for delivering the consistent, high-quality experiences that today’s customers have come to expect.


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