Harnessing data to enhance business processes and boost ROI

In today’s data-driven landscape, running a business with the help of data is table stakes. However, data has become so ubiquitous that there is a danger of having too much of it — many find it challenging to know what to analyze and which insights are truly worthwhile. And unless acted upon, data is worthless no matter how rich or revealing.

Insights derived from data help businesses:

• Improve processes
• Understand and map performance
• Inform decisions
• Solve problems
• Paint a clearer picture of the users, customers, and market sector

Like many organizations that desire to innovate, reduce process waste, engage employees, and boost productivity, bol.com recognized what data could bring to the table. Combining its knowledge of the E-commerce market with TP’s expertise in customer experience (CX) and digital business services, the company ushered in innovative solutions that support the customer journey.