Business and Marketing Intelligence
The unprecedented circumstances in response to the COVID-19 outbreak caused disruption and uncertainty both for airlines and their customers – the travelers. Many countries closed their borders entirely. Others introduced strict testing regimens that led to confusion and uncertainty about the ability of passengers to easily travel.
Even today, many regulations remain. However, each week now brings news of travel restrictions being relaxed, with only a greater emphasis on vaccination being the measure required for travel.
With these business disruptions, stricter health and safety requirements, and rising passenger concerns straining the sector, were airline companies able to fly through the storm?